Email marketing isn’t as simple as adding your audience to a list, creating your message and pressing send. To send an effective message you should be thinking about the content of the message that you’re sending and the technicalities of the medium they’re sending it through.

When your goal is to get your message opened, read, and to elicit action from your audience; we know what the magic combination of services are that you’ll need to achieve that goal.

First you’ll need to get your message delivered so that it can be read. We improve delivery rates using the following services

• Junk Mail Service Monitoring – We monitor thousands of junk mail responder services to let you know if your message is ending up in the junk mail box of your audience
• Content Advisory Services – We audit your message to detect trigger words and problematic structure in the content of your message. This service can cut down on the triggering of automated spam protection systems.
• Reputation Monitoring Services – Each domain sending email on the internet has a service reputation. If your mail service provider has been known to send a lot of spam, then chances are they’ve been “blacklisted”. We help to improve and monitor your reputation through ongoing relationships with service providers worldwide.

Second you’ll need to get your message read. The quality of the package your message arrives in helps your audience determine if they want to open your message.

We improve the opening rates by:

• Performing Multi Application Reviews - We’ll review your message in the major email client software to ensure that your message is displayed aesthetically correct.
• Conducting Subject Line Testing – Determine the best subject line to use by testing multiple subject lines at the same time. The open rate reports will help you to understand which are working and which are not.
• Designing Email Templates – If you require a template for your newsletter, announcements, invitations, video message or any other email, let us know. Our designers will custom design templates that will best display your message and work across platforms
• Outlining Opt In and Opt Out Methods – Comply with industry regulations by including a double opt in email list as well as a clear method for your recipients to opt out.

Finally, you’ll want to improve your response rates. We’ll help you to improve the call to action by:

• Implementing Tracking Mechanisms – We will determine if your message is delivered, opened, and if your call to action was effective by using tracking tools inside your message. The results of each test will help you determine your campaign’s effectiveness and make the appropriate modifications.
• Including Multimedia – Use of multimedia in your message stimulates your audience , and provides more then one method for your message to be transferred.